Retail

Retail consulting How do we transition retail from today's apprehension to tomorrow's resiliency? Adaptive retailing—for new expectations, new ways of working, and new environments.

Information Technology solutions have transformed the retail industry, making the customer king in more ways than one. This digital revolution has compelled brick-and-mortar retailers to revise their business strategies in order to compete with younger ventures that have benefited from the IT advantage from the start.

Some of the common trends in the industry include:

Enterprise software for managing the retailer's supply chain and other operations;

increasing efficiencies
Point of sale systems that have made billing and dispatching easier, shortening the wait near the billing counter, as well as tracking and rewarding loyal customers through targeted schemes and promotions
E-commerce that has enabled retailers to change the buying and selling of retail products by allowing customers to order anything from anywhere
Analytics and marketing programs to encourage upsell and cross-sell of products based on customer behavior and preferences.

Enterprise software for managing the supply chain and the other operations of the retailer

enhancing efficiencies E-commerce that has enabled retailers to change buying and selling of retail products by enabling customers to order anything from anywhere
Point of sales systems that have made billing and dispatching easier, shortening the wait near the billing counter as also tracking and rewarding loyal customers through focused schemes and promotions
Analytics and marketing programs for targeted promotions that encourage upsell and cross-sell of products based on customer behavior and preferences
In order to capitalize on these trends, retailers must safeguard their IT investments while integrating them with modern web technologies such as the cloud, mobility, and IoT. They must be able to benchmark the performance of their online and offline outlets and prepare to meet competition head on, as well as develop meaningful market strategies to better target customers.

Retailers must scale up their analytics to achieve the following goals in order to remain relevant and successful.

Better product margins
Better customer targeting
Better product mix at a store level

Data driven decision making around pricing
Better return on marketing investment

Databrass's Software Solutions

Databrass's Big Data technologies assist retailers in leveraging their data and developing strategies based on:

Customer Analytics

It provides customer-facing employees and marketers with a unified view of their customers across channels and businesses. It provides insights into customer behaviour and improves overall customer satisfaction and loyalty. Customer analytics solutions include:

Next Best Action
Recommendation engine
Loyalty analytics

Response and prospect analytics
Churn analytics

Software Testing

Databrass also provides testing for the retail industry, and has over two decades of experience, domain expertise, a technically qualified team, and the necessary devices to provide comprehensive, end-to-end testing. The following areas of expertise are covered by DataBrass:

Application Expertise

Point of Sale (PoS)
Bar code systems
E-Commerce
RFID
Contract Management System

CRM
Vendor Management
Accounting
ERP
Inventory Management

Payment processes
Supply chain management
Warehouse Management
Business Intelligence
Digital

E-Commerce Testing Expertise

ETL Testing
Compliance Testing
RFID Testing
Device/Mobile Testing
PoS testing

Test process consulting
Security Testing
SOAT (System Operation Acceptance Testing)
Functional, Regression, Performance Testing

DataBrass ’s Experience And Expertise

DataBrass has repeatedly demonstrated its ability to address all of the challenges that retailers face. The following are the steps in its testing strategy:

Functionality and usability testing from the standpoint of a technical requirement, a business transaction context, and across OSs/Devices/Browsers
Business process verification and data validation in non-production environments during promotions
Guaranteed Performance Improvement to test and tune high-demand e-commerce solutions and cloud-hosted applications
Penetration Test to identify e-commerce solution vulnerabilities
PCI DSS Compliance testing ensures secure online payment. Indium Software is one of the few to be able to test for Section 508 (ADA) compliance, which ensures inclusivity for the specially-enabled and the geriatric customers, as well as benefits the retailers by expanding their potential customer base.

How Can We Help You?

Inquire Now

Gain The DataBrass Software Advantage